Research and Planning: Level 3 13/20
Time management is good
Proficient research into similar products and a potential target audience
Proficient organisation of actors, locations and props
To progress to level 4, make sure you have explained how your research impacted your decisions (for example in use Pearl and Dean to create audience profile posts, and explain how you intend to address the potential target audience in your opening 2 minutes).
Work needed on storyboarding.
Production: Level 3 45/60
Proficiency in the creative use of the following technical areas:
Producing material appropriate to the target audience and task
Editing appropriately and so that meaning is apparent to the viewer
Shooting appropriate material including: controlled use of camera, attention to framing, variety of shot types and close attention to mise-en-scene.
To progress, make sure you use titles appropriately according to institutional conventions (remove 'as agent...'). Consider sound - some dialogue is louder than other.
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